The Fire That Changed How We Think About Leadership: Four leadership lessons from the Mann Gulch tragedy.
Many leadership scholars are familiar with the story of the Mann Gulch fire. Fewer recognize it as one of the most enduring lessons in leadership under conditions of uncertainty.
In August 1949, sixteen smokejumpers were dispatched to what appeared to be a routine wildfire in Mann Gulch, Montana. Within minutes, shifting winds transformed it into an unstoppable wall of flame racing uphill. Realizing his crew could not outrun it, foreman Wag Dodge did something no one had ever been taught to do. He lit a second fire and ordered his crew to step into the burned area. Believing he had lost his mind, they ignored him and continued running. Dodge survived. Thirteen firefighters did not.
The tragedy belonged to 1949. The leadership lessons did not.
1) Reality changes faster than our assumptions. COVID didn't simply change where we worked. It challenged assumptions many organizations had never questioned. Must work happen in the office? Is productivity measured by presence or outcomes? What does it mean to supervise people you rarely see? Before organizations could answer those questions, AI arrived and challenged another set of assumptions. The pace of change continues to outstrip our ability to update the mental models we rely on.
2) Expertise alone is not enough. Expertise is indispensable because it helps us recognize patterns. But expertise is also built on yesterday's patterns. When conditions fundamentally change, even the most accomplished expert must reconsider the assumptions that produced earlier success. Leadership requires knowing when accumulated experience is still an asset and when it has quietly become a constraint.
3) Identity is more powerful than we think. Expertise doesn't exist in isolation. Over time, it becomes part of our identity. The very knowledge that earned us credibility, respect, and influence can also become the lens through which we interpret every new situation. When evidence begins to challenge that worldview, it isn't simply our ideas that are threatened—it can feel as though our identity is under attack. Identity is a powerful drug. It has an uncanny ability to convince us that what made us successful yesterday must still be the right answer today.
The firefighters didn't simply carry tools. They carried an identity. They were smokejumpers. They fought fires. Running from a fire contradicted everything they understood about themselves. Organizations experience similar moments. Sometimes the hardest thing to abandon isn't a process or a technology. It's the identity attached to it.
We see this all the time when organizations launch change initiatives. There are often people who have done something successfully for years—sometimes decades. They aren't resisting change because they're stubborn. They're resisting because the change feels like a challenge to the very identity that made them successful. Experienced change practitioners understand that this is where much of the real work begins.
4) Leadership begins with helping others understand what is happening. In Wag Dodge's experience, he alone recognized that the environment had fundamentally changed. The fire was moving faster than anyone could outrun, and his escape fire reflected a completely different understanding of the situation. Unfortunately, he couldn't help the rest of his crew see what he saw before time ran out.
Modern leaders face this challenge every day. Rarely are they trying to outrun a wildfire. But they are trying to help people understand changing markets, changing technologies, changing work, and changing expectations before those changes overwhelm the organization.
Karl Weick passed away earlier this year, leaving behind a body of work that fundamentally changed how many of us think about organizations and leadership. He reminded us that organizations rarely fail because people stop caring. More often, they fail when familiar assumptions no longer fit a changing reality. More than seventy-five years after Mann Gulch, his analysis of that tragedy continues to challenge leaders to do something that may be more important than ever: help people understand what is happening before events outrun their ability to respond.
Leadership has always involved making decisions. Increasingly, however, it also requires helping people let go of assumptions that no longer fit the world they inhabit.